Apartheid in South Africa - 1088 Words

Music played a pivotal part in boosting the morale of those who fought for freedom against white domination. Music is define as an art that allows an individual/ group express emotions and conveys a story through rhythm, melody and harmony. Music allows communication to happen, to forms an emotional bond between the musician and listener through vulnerability. Music serves the purpose of creating connections and unifying a group of people that share common ground. With that being said, the role of music during apartheid touches all four of those bases and furthermore. In this essay the topic â€Å"What was the role of music during apartheid?† will be explore the developmental process of Music in South Africa from internal and external influences, and what impact it specifically have on those who fought against apartheid. Apartheid in South Africa started in 1948 when the apartheid policy was passed as Reverend Doctor DF Malan of the National Party was president of South Africa at the time. However prior to the passing of the new policy, segregation between races had already made a presence. This caused the minority race group, white citizens, to obtain the majority power and advantages all due to skin colour. Black South African citizens were treated unfairly and inhumanly by the ruling government and were also used as cheap labor. The new legislation contained a â€Å"Group Area Act† further segregating races by dividing the suburbs up and allocating sections to specific races andShow MoreRelatedThe Apartheid Of South Africa1174 Words   |  5 PagesSome periods in human history are simply shameful. The period of apartheid policy in South Africa was one of these times. Apartheid featured a rebirth of racist legislature in South Africa from the 1950s to the 1990s. Essentially, these laws t reated people who were not white as completely separate from society; the term apartheid literally means â€Å"apartness.† The national legislature in South Africa wanted to suppress blacks and ensure a white supremacy in the government. Basically, politicalRead MoreSouth Africa Apartheid And Oppression1695 Words   |  7 Pages South Africa Apartheid (oppression) Oppression is at the root of many of the most serious, enduring conflicts in the world today. Racial and religious conflicts; conflicts between dictatorial governments and their citizens; the battle between the sexes; conflicts between management and labor; and conflicts between heterosexuals and homosexuals all stem, in whole or in part, to oppression. It’s similar to an article in south africa that people have with racial segregationRead MoreApartheid and The Future of South Africa in Cry, The Beloved Country1044 Words   |  5 Pagesall characters from Alan Paton’s book, Cry, The Beloved Country, are used to share Paton’s points of view on the future of South Africa and the apartheid. Paton uses these characters to represent specific views; Arthur expresses clearly that the apartheid isn’t the right way to progress as a country, Napoleon exemplifies how Paton thinks people should take the anti-apartheid effort, and Msimangu explicitly expresses Patonâ €™s ideas of an ideal leader. Arthur Jarvis was the son of James Jarvis, anRead MoreEssay on South Africa Under Apartheid: A Totalitarian State1356 Words   |  6 PagesDuring the Apartheid Era, there emerged from South Africa cases of gross human rights abuse, racism, police brutality and general mistreatment of the non-white population. Excluding the fact that South Africa was never ruled by a dictator, it can be argued that some of these features were totalitarian and that South Africa was, to a certain extent, a totalitarian state under Apartheid. This discussion will analyse the totalitarian features that were apparent during Apartheid, and will be structuredRead MoreTo What Extent Did The Collapse Of Apartheid South Africa ( 1991 ) Really Bring About Change For The Bantu Population1458 Words   |  6 PagesTo what extent did the collapse of Apartheid in South Africa (1991) really bring about change for the Bantu population? The collapse of Apartheid in South Africa (1991) brought only a small amount of change for the Bantu population. South still faces racism in society, due to the continual domination by the â€Å"white† population with race interaction limited to the false â€Å"rainbow† television campaigns and promotional Africa strategies. At the close of Apartheid, a number of false statements were usedRead MoreHow and why did the apartheid system come into existence in South Africa and how was its existence maintained and enforced for so long?1593 Words   |  7 PagesThe term apartheid was one of the most politically charged words in the second half of the 20th century, and still remains notorious today. Apartheid translated from Afrikaans means separateness or apartness. However when the National Party came to power in South Africa in 1948, it took on a much more sinister meaning and today is associated with racial and ethnic discrimination. The roots of apartheid stem deep into South African history. It started way back during European settlement, andRead MoreApartheid in South Africa1118 Words   |  5 PagesApartheid In South Africa APARTHEID Apartheid is the political policy of racial segregation. In Afrikaans, it means apartness, and it was pioneered in 1948 by the South African National Party when it came to power. Not only did apartheid separate whites from non-whites, it also segregated the Blacks (Africans) from the Coloureds (Indians, Asians). All things such as jobs, schools, railway stations, beaches, park benches, public toilets and even parliament. Apartheid alsoRead MoreThe Apartheid Of South Africa1159 Words   |  5 PagesDuring the year of 1948, the lives of south Africans changed forever. The National Party, which was an all-white government, gained power and created hell for non-white citizens, their goal was to have white people continue to dominate the country and to keep each race separated from each other; even though at the time whites were only 20% of the population. The apartheid, which literally means â€Å"apartness† lasted until 1991, and during this time many acts were passed. One being that â€Å"non-white AfricansRead MoreThe Apartheid Of South Africa Essay1742 Words   |  7 PagesNelson Mandela and protesters during South Africa s journey away from apartheid. It’s a curious ponder, in fact, that America’s and South Africa’s ascents from racial discrimination were possibly involved with each other. However, while the world may be convinced the nation is out of racist dep ths, evidence displays the rise from discrimination in South Africa is undeniably incomplete. There is a dangerous and unresolved influence of apartheid in South Africa today. After World War 2 was won byRead MoreThe Apartheid Of South Africa1333 Words   |  6 Pageshistory of South Africa all we could see is racial discrimination. Africa was all in control of Whites till 1994. South Africa got free from racial discrimination when Nelson Mandela took a step became the first black prime minister of South Africa. Contemporary South Africa is now economically strong and it is completely a racial free state. The contemporary South Africa is now in race with every state in every field. Before 1994 South Africa was completely under control of Apartheid. WHO IS APARTHEID

Creon A Bad Leader - 800 Words

! Creon: A Bad Leader Being a good leader means that someone is humble, thoughtful and unselfish. Creon is a rather weak man who has been placed into a position of authority and is incapable of handling the position well. He is a self-conceited man who is also very narrow minded. Creon who only thinks of himself, not the good of the people, causes him to lose many dear family members. And he doesn t like to be wrong or to be told that he is wrong. He is stubborn and doesn t want to change his mind for anything or anyone, which prevents him from being able to know how to handle situations well. Creon was not able to lead well, because he let the huge amount of power he had go to his head. His pride and selfishness clouded him†¦show more content†¦When he finally agrees that maybe he should free Antigone and bury Polyneices, he does those two things, but not soon enough. Antigone is left in the tomb, while Polyneices is being given a proper burial, and she hangs herself before she can be let out. After Antigone’s suicide, Haemon, Creon’s son who was in love with Antigone, and Creon’s wife also commit suicide and Creon must face the fact that his misguided stubbornness has killed everyone that was dear to him. Because of Creon’s cruelty, he lost his loved ones and all of his respect, because it was only when suffering became personalized to himself that he realized what an ineffective leader and self-centered person he has been. A good leader needs to be open about others thoughts and opinions in order to come up with what is best for everyone. Creon obviously is not a good leader at all, because he can’t appreciate and listen to many problems from different perspectives. Creon s pride causes him to be afraid to admit that he has made a mistake; and it leads to his downfall and drags his loved ones down with him. For instance, he could have opened his mind to others ways of thinking or take a vote as to what the people wanted to do. Instead, he took complete control of the situation, which ended up making him look like an idiot. Earlier in Antigone, Haemon asks Creon to let Antigone go, because he said he heard that â€Å"the city mourns forShow MoreRelatedPolitical Power During The Time Of Sophocles King Essay1508 Words   |  7 Pageseverything. Kings during this time often relied on others when it came to making decisions such as the gods. We can ask many questions when it comes to political power in the plays of Sophocles. Can an arrogant leader really make the right choices for the people? We have many examples of how these leaders used their political power. Political power in both of these stories had tragic outcomes. We can also ask if the rulers were really making mad decisions or if they were really just a victim of some unfortunateRead MorePride Found in Antigone 951 Words   |  4 Pagesmade by people by his or her conscience because in hindsight it is not the most intelligent resolution. When Creon does not take the advice of Haimon or Tiresias he obstinately refused because he believed his thoughts were alway s correct. In like manner, Creon had no real reason to make the law against burying Polynices because no one in the country wanted it but him. Furthermore, King Creon did not go through with his law because Antigone wanted to die and his felt that if she died feeling that wayRead MoreAntigone And The Adjustment Bureau Essay1066 Words   |  5 Pagessimilarities but one that sticks out to me is the characters choices and consequences. The main characters I noticed was David Norris and Creon. They both were major parts in their piece of art so they made many choices that had consequences. They both had something to do with politics and higher powers. With similarities also comes differences. David Norris and Creon where definitely different people with very different personalities and beliefs. David Norris has things in common with multiple charactersRead MoreAnalysis Of Creon s The King Of Oedipus 941 Words   |  4 Pagesentirety of the play. In the very beginning of the play when both brothers, Eteocles and Polynices, are dead, Creon says that anyone who tries to bury Polynices will not do so unharmed. He does not care that Polynices was the son of Oedipus, a brother, or even a person; Creon only saw Polynices as a traitor and Antigone as a traitor as well for trying to give her brother a proper burial. Creon never got off of his high horse to ever put himself in Antigone’s position as a person with a sibling. If itRead More Sophocles Antigone - Antigone and Creon, the Powerful Protagonists1244 Words   |  5 Pagesthese characters is the protagonist; the other is the antagonist. The protagonist is generally regarded as the good guy, and the antagonist is the bad guy. In Sophocles play Antigone, the lines between protagonist and antagonist are blurred. In the Greek tradition, the title character is the protagonist, but in this play, the supposed antagonist Creon also displays characteristics of the protagonist. Websters Dictionary defines protagonist as one who takes the leading part in a drama; henceRead MoreAn Effective Leader : Creon, King Of Thebes, From The Play Antigone1471 Words   |  6 Pagesme most about how to be an effective leader is Creon, king of Thebes, from the play Antigone. Unfortunately, it wasn’t because of his outstanding and effective leadership qualities that offered me insight, but rather it was the skills in which he lacked as a leader. Such as, compassion, understanding, communication, and humility, just to name a few. His character helped me identify and think more in-depth about the most important attributes an effective leader should own. Creon’s leadership styleRead MoreThe Burial at Thebes1234 Words   |  5 Pagesnewly crowned King Creon. Antigone was passionate about doing right by her brother and burying him according to her religious beliefs even though Creon deemed him a traitor and ordered him to be left for the animals to devour. Creon was passionate about being king and making his mark from his new throne. Although they differed in their views, the passion Creon and Antigone shared for those opinions was the same, they were equally passionate about their opposing views. Creon would have found itRead MoreThe Tragic Heroes Of Sophocles Oedipus The King And Antigone1275 Words   |  6 Pagescontrolling characteristics one may have. It carves the path for many plays and stories and is usually not recognized until a situation is too late to fix. This is represented in the two plays Oedipus the King and Antigone by Sophocles. Oedipus and Creon, the two the tragic heroes, have ignorance built up inside of them, though both are different. They then both then have realisation of their blindness by self-love, either by themselves or others. It is only two late when they see reality because theyRead MoreThe Three Theban Plays by Sophocles882 Words   |  4 Pagesis found in those who take advice.† (Manimtim-Proverbs 13:10). In Sophocles, The Three Theban Plays translated by Robert Fagles, advice is one thing both Creon and Oedipus did not want to hear from people. A wise man will make mistake, take advice and learn, but a fool will not, they will let their pride get in the way. When I think of Creon and Oedipus, I think of them as fools; even though they both become king, they still lost something in the end due to their arrogance and excessive prideRead MoreThe True Tragic Hero of Antigone879 Words   |  4 Pageshero is thought of as a tall man who wears a cape and has super powers, but to the Greeks, it was very different. In every Greek tragedy, there is the tragic he ro, defined by Aristotle as a character who is an extraordinary person, with both good and bad qualities. Although the character reaches a level of insight, a tragic flaw, such as hamartia, leads to their failure in the end. A perfect example of this can be found in Sophocles’ trilogy, The Theban Plays which follows the struggling city of Thebes

The Concept And Process Of Marketing Principles

Questions: 1. The concept and process of marketing 1. Explain the various elements of the marketing process in Tesco, by providing an overview of marketing process in Tesco. You can discuss marketing audit process in Tesco; conduct a SWOT analysis for Tesco and identify marketing objectives of Tesco?2. Evaluate the benefits and costs of a marketing orientation, and establish links between marketing orientation and building competitive advantage in Tesco. Look at how Tesco is being benefited from building customer satisfaction, relationship marketing and customer retention? 2. Segmentation, targeting and positioning 1. Show macro and micro environmental factors which influence marketing decisions in Tesco? 2. Propose segmentation criteria to be used for products in different markets, include a review of Tescos main market segments and an explain how they have been segmented e.g. demographic and geographic? 3. Choose a targeting strategy for a selected product/service in Tesco? 4. Demonstrate how buyer behaviour affects marketing activities in different buying situations with examples with Tesco products/services? 5. Propose new positioning for a selected product/service, by comparing Tesco with other supermarket chains? 3. Individual elements of the extended marketing mix 1. Explain how products in Tesco are developed to sustain competitive advantage? 2. Explain how distribution is arranged to provide customer convenience in Tesco? 3. Explain how prices are set to reflect Tescos objectives and market conditions? 4. Illustrate how promotional activity is integrated to achieve marketing objectives in Tesco? 5. Analyse the additional elements of the Tescos extended marketing mix? 4. Using the marketing mix in different contexts 1. Plan marketing mixes for two different segments in consumer markets? 2. Illustrate differences in marketing products and services to businesses rather than consumers? 3. Show how and why international marketing differs from domestic marketing? Answers: 1. Introduction The following project assesses the marketing strategies along with detailed study of the recent standings of TESCO that is operating in the United Kingdom for many years. The project is being dissected based on various case studies and references related to the company sources. The study includes the basic principles of marketing and gives an impression of the marketing concepts of the company. It comprises of marketing defining, its concepts, possible costs, benefits and elements in the 1st part. The 2nd part deals with the complete view on the macro and micro elements while studying the targeting and positioning policies of the company. In the last part the project ends with the positioning planning and examining the impacts of these planning on the operating ideas of TESCO firm (Telegraph 2014). 1. Concepts and Process Marketing Process at Tesco Tesco utilized various marketing ideas and activities to focus in reducing costs and improve the rendering benefits to their customers. Elements of Marketing Process The macro and micro elements that come under these goals have been discussed in a detailed view below: 1. Economies of Scale: Tesco has their grip in diverse sectors that helps them to buy raw materials in greater extent. This results in low investments and gives scope in endowing over other possible sectors.2. Using more capacities: The Company does not deal in timely operations or solo product line which declines it of having idle hours of business conducted. The high infrastructure of the company makes it possible to use up the excess capacities to the fullest. Seasonal operations mixed with production synergies makes way for newer opportunities of producing more products (Pearson Education Limited 2005).3. Expansion base: Tesco deals in supplying their own-brand products that leads to extended chances of supplying the trader with diverse goods in the future. The company is continuously working on growing their services to separate sectors.4. Lowered promotion costs: Tesco works under a single brand name and have a large extended portfolio of services and products with lowered cost of promotion. Also its popular products give good scope in promoting its new products in the market (The Marketing Association of Australia and New Zealand). SWOT Analysis of Tesco Strengths 1. Higher market share: Tesco has access to 13% share in the retail market of UK.2. Insurance: One million motor insurance policies had been insured under the banner of Tesco Personal Finance making it a leader in motor insurance policies.3. Tesco online: It is the worlds biggest internet super-market and the group has reached sales of over 577 million pounds in the current year, a steep rise in 29% from last year (Tesco PLC 2014).4. Brand value: The companys profit increased in the last fiscal year by 78% from the markets of Europe, Ireland and Asia.5. UK market leadership reinforced: The firm has worked in a successful strategy of multi format strategy that has escalated its advantage of toppling over Sainburys in the UK market sales by 71% (Datamonitor 2004). Weaknesses 1. Tesco is highly dependent on the UK market. They although have a growing business globally and it is expected to add a higher amount of profit revenues to the company in the upcoming years.2. Debt reduction: The Tesco company has invested large capital sum in its expenditure scales in order to open new stores globally. Opportunities 1. Non-food trade: The introduction of more and more hyper market stores in the UK makes way for higher expectations of increased retail sales in the market in the recent coming.2. Beauty and health: The company deals in UK beauty and health products are growing and are considered as the fastest developing skincare vendor in the market (Saylor 2013).3. Further growth globally: The Tesco firm is now operating from six countries across Europe along with the UK. These countries include Hungary, Slovakia, Czech Republic, Ireland, Poland and Turkey. In Asia it works from their offices in Malaysia, Thailand, Japan, South Korea and Taiwan (Market Publishers n.d.). Threats 1.The change in the UK market structure: The investors in the UK market are turning into responsible and hard customer in-price. They might incline towards Safeway because of change in its ownership and Sainsbury for their new technical management.2.Foreign returns could down surge: The international profits is highly based on higher returns as the overseas business goes past vital mass (BCMUK n.d.).3.Completion from Wal-Mart/Asda- Wal-Mart, the giant shopping supermarket chain from the US has taken over Asda which has shaken the Tesco market in the top billing UK supermarket rank. Asda can now offer in a better price range with quality products range.4.International investment: Venturing in a foreign land is expensive and requires heavy capital introduction. The investments are used up for marketing, operational cost, added distribution and purchasing land (Alternative Minds 2003). 2. Benefits and Costs of Marketing Orientation at Tesco Tesco has changed and looked deeply into their activities and business outline since it came under work. The company is in the multiple sector business since as early as 1990 to stay right on top of their business competitors. The company in the late 1980s was considered as a low market product seller offering cheap goods. The scenario improved after the company focused on their marketing ideas of reaching out to more customers globally with their diverse set of services. This resulted in setting up a new image altogether giving it a new establishment. The company formed around the transforming marketing dynamics and worked in various areas geographically and social materials like books, DVD rentals and many more (Open 2008). Customer satisfaction and market of Tesco Tesco gained revenues that amounted to 33,557 million pounds that received an increment of 18.7% of the total amount of last year 28,280 million pounds. The total revenues are accumulated from three geographical parts- UK, Asia and Rest of Europe which totaled to 73.8%, 8% and 10.1% of fiscal income respectively. Extra revenues summed up to 8.1% of Tescos 2003 profit (Air CCSSE 2013). Annual returns in the UK accounted to 24,760 million pounds with a rise in 16.2% from that of the previous years returns which were 21,309 million pounds. Tesco opened 8 new builds, 21 extras and 13 extensions making the Tesco 83 in all of non-food store space. The company also has 20 superstores, 4 metros, and transformed 138 TS Stores in Express format. Year round returns in the UK summed up to 3,385 million pounds with a rise of 27.1 % to that of last years 2,664 million pounds. The company is a leader in the hypermarket sector with 4 out of 5 European markets. They serve 3 million customers per week and employing 41,000 individuals. Tesco has further opened more than 20 stores in Central Europe and has an annual sale of 2,669 million pounds from last years 2,031 million pounds, a rise in 31.4%. Tesco has up surged in the Asian market as well with more than 50 hypermarkets with more the 20,000 employees. Thailand is its largest market as it has 35 stores (Business Perspectives 2006). 2. Segmentation, Targeting and Positioning Strategies at Tesco 1. Macro and Micro Factors Micro Factors which can affect the marketing strategy of Tesco Competitors: Market competition is a tough phenomenon when other companies start to serve the people at lower pricing resulting in lower expenditure. Employees: The employees are the main backbone of nay business. The company needs to attend all their requirements and need as a fall out can lead to delay of work and executing marketing plans. Macro Factors which affect marketing strategy of Tesco Economics: The market dip in 2008 made the consumers spend less. The high end products from Tescos stable took a reduction in their sales and the company had to think of newer trends to sell them. Environmental: The environmental concerns should also be kept in mind while promoting a product. If any of the Tesco products cause in harming the subjects of the environment then it will get tough to make a niche for that product. The companys marketing strategies would get the hit if their products are not environmental friendly (Coriolis Research 2005). 2. Segmentation Strategy Tesco has a large production of consumer appliances. LCD televisions are one such product and based on its categories the company has set up a target strategy of selling LCD in the UK markets.1. Geographic: The company targets the lower and middle income and professionals from every sectors. The LCD range I available in UK and other 13 countries across the world. It is sold keeping both the urban and rural customers in mind comprising various age groups. 2. Demographic: Television is viewed by one and all be it a joint families, individuals or nuclear families. People from all age groups and profession are prone to watching it some point of time. The target area is thus diverse and widespread. 3. Behavioral: Customers are literate about the various types of offerings they are getting from investing in a particular amount. Customers are doubtful and positive at the same time (Greg Allenby n.d.). 3. Targeting Strategies The Tesco group targets for their brand LCD Technika TV focuses to the cost effective people who expects a good deal with multiple facilities. The target area of holding up the LCD is generally the supermarket stores. The target strategy is further grouped under these policies: 1. Functional: The Tesco professionals segment their customers under the range and offers that they want from their LCD sets. The models are grouped under their features and additions.2. Price: The LCD sets are marked with different pricings depending on its models and offerings so that their various target sectors can avail it (Tesco PLC 2012). 4. Consumer Behavior and its impact The market depends a lot on the consumer behavior as it is about an individual or group of people with similar preference or different choices. Consumers have a typical set of mind and selection process that makes them secure a product. The studies show the consumer of various societies with their preferred choice of product taste and their change in behavior on other products as well (Saylor n.d.). Factors affecting consumer behavior The factors which affect in the consumer behavior are based on these points: Social Factors: It has the reference groups, family social roles, membership groups, status, etc. Cultural Factors: These comprise of the culture, sub cultures, society trends, classes, etc Psychological Factors: these factors include the perception, outlook, beliefs, learning, motivation levels, attitudes, etc. Personal Factors: It comprises the way of life, revenue, age, buying power, individual character, life style, etc. (Columbia n.d.) 5. Tesco vs. Sainsbury Store Point of Difference Tesco Sainsbury Store Marketing Strategy The company believes in holding its leadership position by endearing themselves to the customers through promotion of brand awareness and loyalty. Here the company is fighting from its weakened market position and focusses on growing the market share by keeping a keen focus on the aspect of retaining the gained customers Product Portfolio Covers food and non-food items which includes almost each and every need of the shopper. The store offers similar products with its diverse products range but aims to satisfy different classes of individuals separately. Place and Distribution Tesco Operates 1800 different stores across UK Sainsbury Store has about 950 stores in UK. Promotional Strategy Tesco practices a modified style of direct marketing where it utilizes the information collected through loyalty cards for anticipating the needs of its customers. Sainsbury Store on the other hand practices limited level of direct marketing but also utilizes its Nector loyalty cards for collecting information about habits and tastes of its customers. 3. Extended Marketing Mix of Tesco 1. Product The products of the Tesco categories are wide and diverse. The buyers can choose from a wide range of products that helps them to get more and more options. The products are kept with different price schemes with different product offerings and availability. 2. Place/ Distribution The availability of Tesco products in their various stores and super stores is also an advantageous aspect. The products should be offered across their many stores in various places globally. So many stores across so many places keep it among the popular and easily getable products in the market (CCSE Net 2010). 3. Price Pricing a commodity is very tricky and can amount to heavy profits or incur unfortunate losses. The price of a material should be marked keeping the demand and diverse offerings of the material. The target market should also be learnt properly to understand the consumer behavior of the group. A quality product shelled cheap can be a loss factor similar to a vague product with high pricing but no buyers resulting in losses. 4. Promotion The promotion factor of Tesco products has always been a deep researched issue. Tesco has over the years taken service from television advertisements to reach out to their customers. Product awareness is a must essential to get the maximum returns from a highly acclaimed product (Philip Allan n.d.). 5. Additional Elements of Extended Marketing Mix 1. People: The serving people under the Tesco wing is an asset as it is they who takeover all the initial obstacles. The service staff to the back end personnel the Tesco group of officials is well trained and skilled. They make sure of catering to all the requirements of their customers globally.2. Physical Evidence: Customers like to believe what they see. The Tesco stores and superstores are kept clean and tidy to make it easier for the customers to buy. The sections are separated in a planned manner making the shopping places easily accessible and fast in getting the products. Even their online store has an easy use friendly interface and easy to shop options (Pearson Custom n.d.).3. Process: Tesco has developed their buying process as they maintain a smart and fast buying procedure. The products can be purchased from their stores by till payment or self service which is ideal for saving time. The online payment features have also been made less complicated as compared before. Th e online products are priced at a cheaper price than compared to the real stores due to low availability of the products (Clarity Marketing Ltd 2005). 4. Using Marketing Mix in different contexts 1. Marketing Mix of fruity breakfast cereal and Tesco Mobile Element Fruity Breakfast Cereal Tesco Mobile Product Energizing Fruity Breakfast Cereal which comes with the ingredients to keep people healthy and kick start the day with energy. Advanced Mobiles from the brand of Tesco which provides superior connectivity and longer battery hours. Price Offer a highly discounted offer price for a limited period. Offered as an affordable no frills phone which is priced as an entry level mobile. Promotion Would be promoted using commercials in leading channels in UK. Regular monthly feature in Sunday newspapers. Promoted through offers and discounted prices through local newspapers, magazines, and radio. Place Offered across UK at the departmental stores of the chain. Exclusively available at the departmental stores of the chain in UK. 2. Difference between marketing products to business instead of consumers Marketing to Business Marketing to Consumers Customers are the people who purchase goods and might not be the consumers. Consumers are the direct purchasers who would consume the goods. Customers would only buy a particular good when there is a demand for a particular product or service. SO marketing efforts need to be directed towards the end consumer and not the customer/business. Consumers would buy the particular good on offer as and when they need. Here the marketing efforts is definitely directed towards the consumer who is likely to make the move. The value of relationship needs to be maximized. The value of transaction needs to be maximized. In this case it is a small focused target market. It is usually a large target market. Here brand identity is created through personal relationships. Brand identity gets created through repetition and imagery. It involves educational and awareness building activities. It involves merchandising and point of purchase activities. Businesses take rational buying decisions which is based on the business value. Customers often take emotional buying decisions which is based on status, desire and price. 3. Difference between International and Domestic Marketing National marketing can be defined as a sale of different products or services to a local geographic location. The business needs to deal with a specific group of competition as well as a specific economic scenario as well. This makes it a lot easier for companies to market their products and services. Besides there is no such language barrier when it comes to marketing these products and services and it also facilitates easier collection and interpretation of data collected. On the other hand International marketing is a situation where the company is offering its products and services to different countries. With geographic diversity, there is a drastic change from one place to the other. Organizations need to deal with individual laws of different countries. It also needs to create separate set of marketing strategies for each country it offers their products or services (The Marketing Association of Australia and New Zealand n.d.). References 1. Pearson Education Limited 2005, Essentials of Marketing, accessed on 15th January 2015, https://files.homepagemodules.de/b556831/f20t140p704n2.pdf 2. Tesco PLC 2014, Annual Report and Financial Statements 2014, accessed on 15th January 2015, https://www.tescoplc.com/files/pdf/reports/ar14/download_strategic_report.pdf 3. Datamonitor 2004, Tesco PLC: Company Profile, accessed on 15th January 2015, https://people.exeter.ac.uk/wl203/BEAM011/Materials/Lecture%204/TESCO%20Company%20Profile.pdf 4. Saylor 2013, Consumer Behavior: How People Make Buying Decisions, accessed on 15th January 2015, https://www.saylor.org/site/wp-content/uploads/2013/02/BUS203-PoM-Ch3.pdf 5. Greg Allenby, Market Definition, Market Segmentation and Brand Positioning accessed on 15th January 2015, https://www.stat.osu.edu/~amd/seminars/MarketXDefinition,XMarketXSegmentationXandXBrandXPositioning.pdf 6. Rdon Lyres, The 7 Ps of Marketing - taking the wider view, accessed on 15th January 2015, https://www.cipd.co.uk/NR/rdonlyres/E86D76D1-689C-4045-85CE-00A7611F7B75/0/The7psofMarketing.pdf 7. Clarity Marketing Ltd 2005, The marketing mix 7 Ps of the marketing mix a framework for complete marketing, accessed on 15th January 2015, https://www.clarity-in-communication.com/getattachment/5efd93e3-cdf7-489e-a0b6-9cb5fb19cf2d/7-Ps-of-the-marketing-mix.aspx 8. The Marketing Association of Australia and New Zealand, International Marketing, accessed on 15th January 2015, https://www.marketing.org.au/images/cimages/internat.pdf 9. Academia, How the marketing mix contributes to the success of Tesco, accessed on 15th January 2015, https://www.academia.edu/5905836/How_the_marketing_mix_contributes_to_the_success_of_Tesco 10. CCSE Net 2010, Delivering Customer Value Based on Service Process: The Example of Tesco.com, accessed on 15th January 2015, https://www.ccsenet.org/journal/index.php/ibr/article/viewFile/5632/4533 11. Pearson Custom, Creating Customer Value, Satisfaction, and Loyalty, accessed on 15th January 2015, https://wps.pearsoncustom.com/wps/media/objects/2426/2484677/MKT101_Ch04.pdf 12. Tesco PLC 2012, Annual Report and Financial Statements 2012, accessed on 15th January 2015, https://www.tescoplc.com/files/pdf/reports/tesco_annual_report_2012.pdf 13. Warrington, Customer Relationship Management, accessed on 15th January 2015, https://warrington.ufl.edu/centers/retailcenter/docs/TeachRetail_Lev81047_ch11.pdf 14. 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The Bell Jar Essays - Julius And Ethel Rosenberg,

The Bell Jar The Bell Jar People's lives are shaped through their success and failure in their personal relationships with each other. The author Sylvia Plath demonstrates this in the novel, The Bell Jar. This is the direct result of the loss of support from a loved one, the lack of support and encouragement, and lack of self confidence and insecurity in Esther's life in the The Bell Jar. It was shaped through her success and failures in her personal relationships between others and herself. Through life, we often lose someone we loved and cared deeply for and supported us through life. This is demonstrated by the loss of a loved one when Esther's father died when she was nine. "My German speaking father, dead since I was nine came from some manic-depressive hamlet in the Prussia." (Sylvia Plath page 27.) Esther's father's death had showed that she was in need of a father figure for love, support and to act as a model for her life. Esther grew up with only the one influence of a parent, her mother. Often times the loss of a friendship can be a great loss of support and confidence within our lives because we can lose them forever. This is demonstrated when Buddy Willard Esther's boyfriend break up. "He told me that his annual fall chest x-ray showed he had caught tuberculosis...in the Adirondacks" (Sylvia Plath pg. 58.) Buddy and Esther break up due to the fact that he was not very honest with her in many ways. He did not have the courage to admit to a certain side of his character and not only that Buddy was diagnosed with an illness but he had other relationships aside from Esther. Therefore Esther experienced another loss of a loved one. Within life, we gain the support from someone that helps us get through life but often times leaves us when we need them most. This is proven when Doreen; Esthers co-worker at the modeling magazine begins to lose contact with Esther through life "Doreen is dissolving... none of them mean anything anymore" (Sylvia Plath pg.17) Doreen begins to lose contact with Esther throughout life, just when Doreen had opened new doors to her. Esther was coming through a very difficult time in life, when Doreen started drifting away from Esther. Once again, Esther experienced the loss and support of a great friend and advocate. Ones' life is made up by framework. You gather friends and folks together and in this framework it clarifies your identity. You articulate and express opinions. You articulate and express opinions. In framework and talk, you develop behavior patterns and priorities and define framework in terms and languages. Esther did all this in her life. But then she forgot who she was. She forgot her framework of reference and she talks about success and failures and despair. Individuals, need encouragement and support from loves ones to guide one through life. This is seen in the lack of support and encouragement displayed when Esther's mother fails to support and encourage Esther with her aspirations. No matter what Esther had wanted to do with her life, her Mother had always wanted her to learn the skills of shorthand because she would always have that skill in her life and also that was the one thing her Mother had experienced in life. As a result, her Mother failed to enhance Esther with her aspirations that she wanted from life. We need the sustenance and assurance from not only loved ones in life, but also from others. This is demonstrated when Jay Cee, Esther's present boss asked Esther what she wanted to do with her life. Esther did not have any solid idea as to what she wanted to do with her life. "You'll never get anywhere like that." (Sylvia Plath page 27) Esther did not know what she especially wanted with her life. Jay Cee stated to Esther that not having an idea of what she wants, will not get her very far because Esther is lacking a few skills. Consequently, Esther lacked the support and helpfulness from her friend and colleague. Throughout life one also needs the motivation and provisions from those that influence one's lives. This is demonstrated by Esther's Class Dean who upheld Esther through her high school years. "I had a way of persuading...interesting experiment." (Sylvia Plath page 29.) Her Class Dean supported Esther in her way of thinking and her thrive for learning which in turn, she was awarded for her learning by receiving many scholarships. Therefore, Esther had the support of her Class Dean in